Kiddie Academy Hosts Eighth Annual Storytime LIVE! Program

Throughout the year, Kiddie Academy offers robust marketing support to help our local franchisees grow their business. One of the ways we do this is through annual cornerstone events that engage the communities we serve. One of our most successful programs, Storytime LIVE!, offers parents and their children a free opportunity to visit their local Kiddie Academy to meet a popular storybook character (or characters!), pose for pictures, and participate in literacy activities featuring the characters. Storytime LIVE! is an open house event that is offered to all of our franchisees, and is promoted both nationally and locally.

This year’s event is getting underway this weekend at participating academies nationwide. During the event, Kiddie Academy team members will dress up as Curious George and/or Pinkalicious®, the effervescent storybook character known for all things pink, and interact with the children and their parents.

Pinkalicious, played by Nicole Salla, reads to Pre-K students at Kiddie Academy’s flagship academy.

Research shows that reading aloud to young children offers a multitude of benefits, from boosting vocabulary and stimulating speech, to lessening behavior problems. Plus, students who are exposed to reading before preschool are more likely to do well in all facets of formal education; it also builds motivation, curiosity and memory, and helps children cope with stress. Storytime LIVE! combines learning and fun—both key ingredients to Kiddie Academy’s Life Essentials® curriculum—for an engaging experience for adults and children alike.

We developed Storytime LIVE! as a turnkey solution for our franchisees. We designed the event for the summer months when parents are evaluating preschools for the upcoming school year, thus helping driving enrollment for our franchisees.

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