Dedication at its best

Bill and Marina Schmidt opened their Kiddie Academy franchise on March 31, 2008 in Bradenton, Florida. The Schmidts have a passion for the business and believe whole-heartedly in “Community Begins Here.” With their dedication to superior customer service, commitment to education and focus on creating a warm, nurturing environment, the Schmidts have shown local families why Kiddie Academy stands apart from their competitors.

The Schmidts were looking at child care franchise options for a little over a year before they decided upon Kiddie Academy. They found Kiddie Academy’s dedication to education and warm, welcoming approach to be the perfect combination. Coming from the human resources field, having excellent customer service has always been a goal for Marina. Developing a staff that can provide the level of service the families deserve is important. They host new hire orientations, service trainings and monthly staff meetings which include role playing. Both Marina and Bill continue to look for ways to go above and beyond for the families they serve, including help with resumes or locating jobs in the area.

The couple’s passion and attention to customer service and community outreach has earned them a stellar reputation in the area, along with tremendous community and parent support. They have received an overwhelming amount of positive feedback that has complimented their passion, service and program. The Schmidts focus on grassroots marketing and initiatives, including events such as book readings, parent date nights and local partnerships have helped them achieve the success they are enjoying today.

Bill and Marina have won several awards over the years, including Brand Champion and Community Leadership.